Expertise

We have expertise across most types of consumer research methods, both quantitative and qualitative. Some examples of projects we regularly conduct include:

• Attitude & Usage
• Sensory/Taste Testing
• Segmentation
• Executive Surveys
• In-store/On-location Surveys
• In-store/On-location In-person Interviews (Qualitative)
• New Product Testing
• Concept Testing
• Positioning Testing
• Advertising Testing
• New Product Exploration
• Customer Satisfaction and Loyalty
• Ethnographic Studies
• International Surveys

Our experience spans a full spectrum of categories such as:

• Beverages
  • Coffee
  • Carbonated Beverages/Fountain Beverages
  • Energy Drinks
  • Iced Tea
  • Iced Coffee
  • Juices
  • Chocolate Milk
  • Bottled Water
  • Smoothies
  • New Beverage Products
• Foods
  
  • Breakfast Foods
    
  • Snack Foods
  • Canned Fish
    

  • Packaged Bread
    

  • Artisan Bread
    

  • Sweet Baked Items

  • Sandwiches

  • Confections

• Food Delivery/Catering
  
• Electronic Consumer Goods
• Banking Products
• Hair Care
• Dental Care
• Pool Care
• Pharmaceuticals
• Management Consulting Services
• Board Games
• Home Décor and Tableware
• Musical Instruments
• Charitable Organizations
• Membership Associations
• Express Package Delivery
• University Communications and Outreach